Navigating Digital Accessibility in Germany: From BITV to BFSG

The German Standard: Efficiency, Precision, and Digital Inclusion

Germany has long been known for its high standards in engineering and quality. It’s no surprise, then, that their approach to digital accessibility is equally thorough. While many are familiar with the broader EU directives, Germany has specific frameworks that turn these high-level ideals into actionable law.

As we move toward 2025, the German legal landscape is undergoing its biggest shift in decades. For businesses and public entities alike, understanding the difference between BITV and the new BFSG is essential for staying compliant in Europe's largest economy.

BITV 2.0: The Blueprint for Public Bodies

At the core of German accessibility for years has been the BITV (Barrierefreie Informationstechnik-Verordnung). Initially created to govern federal agencies, its current version—BITV 2.0—is deeply aligned with European standards (EN 301 549) and WCAG.

BITV isn’t just a recommendation; it’s a strict requirement for public websites, mobile apps, and intranets. It ensures that every citizen can access government services, social security information, and official documents without digital barriers.

The New Era: The BFSG (Barrierefreiheitsstärkungsgesetz)

The most significant change for the Inclusif community to watch is the BFSG. While BITV 2.0 primarily covers the public sector, the BFSG (the Accessibility Strengthening Act) brings these requirements to the private sector.

Effective from June 28, 2025, the BFSG is Germany’s implementation of the European Accessibility Act. It will require a wide range of private companies to make their products and services accessible, including:

E-commerce platforms
Online banking services
Telecommunications
Transport services (ticketing and information)
E-books and specialized software

Why German Compliance is Unique

German law doesn't just ask you to “be accessible”—it provides a specific roadmap for how to prove it.

Accessibility Statements: Similar to other EU countries, German sites must publish a clear "Erklärung zur Barrierefreiheit" (Accessibility Statement), detailing which parts of the site are accessible and providing a feedback mechanism for users.
Harmonized Standards: Germany follows the European EN 301 549 standard. This is great news for international businesses because if you meet these requirements, you are likely compliant across the entire EU.
Strict Enforcement: Germany is increasingly focusing on enforcement through monitoring bodies that regularly audit public websites to ensure they aren't falling behind.

Beyond the Law: The Inclusif Perspective

At Inclusif, we see the German approach as a model for digital maturity. Designing for the German market isn't just about avoiding a legal headache; it's about honoring the principles of Barrierefreiheit (barrier-freedom).

When you build a digital product that meets these rigorous standards, you are creating a more resilient, high-quality interface that benefits:

The Aging Population: Germany has one of the oldest populations in the world; accessible design is essential for their daily digital life.
Mobile Users: High-contrast designs and clear navigation improve usability for everyone on the go.
Business Growth: By preparing for the BFSG now, your business avoids the rush and potential penalties of 2025 while opening your doors to millions of new customers.

Is Your Brand Ready for 2025?

The countdown to the BFSG has begun. Germany's commitment to a "barrier-free" digital world is an invitation for all of us to raise our standards. Whether you are a public institution or a growing e-commerce brand, the time to audit, adapt, and lead is now.

Planning to enter the German market? The complexity of BFSG and BITV doesn't have to be a barrier for your team. Contact Inclusif today for a specialized audit and ensure your digital presence is truly barrierefrei.